I am a fractional digital engagement marketer with copywriting chops and a commitment to mission-alignment.
I help good causes and small businesses communicate clearly, show up consistently, and deepen engagement across email, web, and social.

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“Vocation is the place where your deep gladness meets the world's deep need."

—Frederick Buechner

Email copywriting and design

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Research that reaches the White House

An email campaign highlighting how dozens of Stanford scholars shaped national economic policy with academic insight.

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Research drives federal accountability

Translated research on racial audit bias into a clear, nonpartisan message on data-driven IRS reform.

Social media curation and copywriting

In SIEPR's ongoing series, we ask faculty & students, "Why econ?" This installment features Faculty Fellow Kwabna Donkor, who, before coming to @Stanford, was a NYC cabbie.

Please join us in congratulating SIEPR Senior Fellow and 2021 winner of The Nobel Prize in Economic Sciences @guido.imbens on his appointment to Faculty Director of @stanford Data Science.

On this day six years ago, NCIP Exoneree @frankycarrillo_ became a free man after serving 20 years for a murder he did not commit. Happy anniversary, Franky!

Five years ago, Ronald Ross walked out of prison a free man after serving seven years for a murder he didn’t commit. Pictured: Ronald Ross's mother shedding tears of joy as her son's conviction is overturned.

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Jaclyn understands the platforms, but most importantly, she understands the voice of an organization and the best way to communicate with an audience. She came to every conversation well prepared and full of great ideas and a strategy to get them done.

— Dave Dawson, Creative Director

What people say about working with me

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Jaclyn brings an even keel and tactful voice to the table, and her strategies are always informed by thoughtful research.

— Jennifer Bagheri, Freelance Design & Creative Consultant

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While working as a web analytics consultant for the Stanford Institute for Economic Policy Research (SIEPR), I built a Google Looker Studio dashboard to visualize Drupal data in partnership with Jaclyn. Her insights were invaluable in shaping the dashboard's design, ensuring it would be a highly effective tool for analyzing digital engagement metrics to inform her team's content strategy.

— Sanaz Jamloo, Data Analyst